I think the most effective way to reduce the amount of bullshit, using Frankfurt’s specific notion of bullshit, in contemporary discourse is to demonstrate how these issues they speak and write about affect them. While idealistically, people would care about issues that do not directly impact them, this is not our reality. However, I think that although some issues may not have a direct impact on some demographics, they do affect everyone. For example, a significant issue is freedom and equality for marginalized groups, and there are people who will not invest their energy into actually learning about this issue because they already enjoy the benefits of freedom and equality. But, what these people need to understand is that if not everyone is free then no one is free. It is unfortunate that people need to understand how issues affect them in order to care, but I think it is the only way to effectively reduce the amount of bullshit today.
One of the hardest lessons I have started to learn is that not everything is black and white. This lesson has frequently come up again and again in Unit 2 when reading about Truth in Pragmatism Lecture VII by William James. In this reading, James exemplified the subjectivity of Truth. However, just because Truth is subjective, does not necessarily make it any less true because it is shaped by the reality we live in, which is different for everyone. Thus, my question would be how do we partake in discussion, specifically debates and arguments, effectively when everyone comes with their own Truth? Because, like Plato explained in The Allegory of the Cave, sometimes other truths can be blinding and can lead people to becoming even more closed-minded than they already were.